The Bull Run 4x4 Experience

Owning a Jeep is more than just freedom to explore different types of terrain at your leisure. It truly is an experience and we believe that the "experience" should be a memorable one. From the time you buy the Jeep to when you finally decide to spend your hard-earned cash to upgrade it... then ultimately when you're behind the wheel of your Jeep enjoying the wind in your hair on the trail.


That's why we created the Bull Run 4x4 Experience.


Click the video to see our last event with our customers.  

White Glove Jeep Consultation

We start by offering you total white glove, friendly service for your Jeep. We know the Jeep is a big investment and we also know that modifying your Jeep is even a bigger investment. First, we just won't sell you or let you install the wrong Jeep parts or Jeep parts of lower quality that will cause you issues down the road (or off the road). We product test and personally use every part we sell on our own Jeeps so we know what works and what does not. We treat you like family the day you walk into our shop. You won't feel pressured to buy anything. Instead, we like to take the time to educate each and every one of you. After all, an educated consumer is the best consumer. Well, unless you're a used car salesman just trying to make a quick sale then we guess you would want an uneducated consumer.


That's not us. 


Did you know you can install a really inexpensive lift kit without the proper parts and actually cause your Jeep to have death wobble? 


Did you know that if you don't align the Jeep after a lift kit installation using proper "adjusted" alignment specs (not factory alignment specs) that your tires can wear out prematurely? 


Did you know if you don't put the correct amount of bump stops in your suspension that you could literally rip your fenders right off the Jeep when taking the Jeep off road?


That's where the experience starts. We do all of this work for you. We've done so many Jeep builds that we simply know what works and what does not work. We also use our Jeeps both on and off road on a weekly basis so we can do real-world product testing and then provide the best products to you, the consumer so you don't have to waste your hard-earned money repeating your Jeep build because you started out with sub-par components, only to upgrade them later. 


What Else is This Experience All About?


With the Bull Run 4x4 Experience, you get treated like family. You will also get white glove service with a smile. You'll get an education on how to build your Jeep properly for years of safe use both on the road and where the pavement ends. You get a free 500 mile nut and bolt check after a major installation. We have strict specifications on how we perform our installs from proper torque specs on bolts, using torque marks on jam nuts so we can detect if something came loose by a simple visual inspection and a detailed check list that not only the technician has to follow but the shop manager also reviews for your safety. 

Exclusive Access to Jeep Trail Rides & Events

So after the Jeep is built what's next? Well, for starters you're part of the Bull Run 4x4 family and friends network. What's that mean? It means that you're now invited to our monthly family-friendly, Jeep events such as trail rides, VIP days at our shop, offers for discounted parts and installations and so much more. Because we are Jeepers and actually use our Jeeps off road, we love taking our customers out for their first time in a safe, controlled environment at a private off road park about an hour from our shop... giving everyone a taste of what a Jeep can really do. 

Group Instruction & Off Road 101 Days

During our Off Road 101 sessions, we teach you the basics of using your Jeep such as:

  • Tread Lightly principles

  • How to safely use your winch

  • Safe recovery techniques using a winch or tow straps

  • Trail riding basics

  • Obstacle negotiation and spotting techniques

  • Proper technique for airing down tires

  • Sway bar disconnect principles 

  • Driver confidence building

  • How to have fun where the pavement ends

  • Introduction to other Jeepers (newbies & experienced)

  • Building life long friendships on the trail

So what are you waiting for? Drop us a line and let's chat about how we can take your Jeep to the next level so that you can be part of the Bull Run 4x4 Experience!


We can't wait to have you as part of our Jeeper family! Ifyou're ready to start your Jeep build, click the button below to contact us!